Competitive analysis of cross cultural information search behavior

Abstract

The aim of this study was to investigate German, French, and British travelers' information search behavior. This study used the data collected from a series of in-flight surveys on German, British, and French travelers to the US between January and December 1997. To visualize tourists' information research behavior, a correspondence analysis was employed. The results from correspondence analysis revealed two-dimensional solutions: the first was labeled as business/leisure dimension, and the second was identified as dependent/independent information search behavior. In addition, four distinct market segments based on the information search behavior emerged from the analysis. In conclusion, future study in respect to cross-cultural choice behaviors was advocated.