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The influence of culture on visual perception

Published 1 January 1966
Marshall H. Segall, Donald T. Campbell, Melville J. Herskovits
Citations740

Abstract

The selections in Part 111 of our collection trace dilferences in social perception to environmental forces that shape the minds of perceivers. The first selection establishes the impact of visual experience on object perception. It summarizes a large-scale study which demonstrated that gross characteristics of a person’s physical environment (such as dense jungles as opposed to flat land) affect the dimensions of the person’s perceived space in ways that are measurable with standard laboratory illusions. This fact implies that the assumption of universality in perception is always a risky one.

Keywords

Neuroscience