Consumerism—An Interpretation
Journal of MarketingPublished 1 October 1970
Richard Hobart Buskirk, James T. Rothe
Citations70
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Forces underlying the present upsurge in consumer activity are analyzed, and some of the dangers of the remedies proposed by some consumer advocates that heretofore have remained unexamined are considered. Implications of the consumer movement for corporate policy are discussed and definite recommendations are made on what corporations should do in the current situation.
Keywords
Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting