Why Users Participate in Online Social Networks

This study looks at a number of first-order factors that together drive an overall (second-order) motivation construct for explaining why users participate in SNS in particular.

Abstract

No accessFULL TEXTInternational Journal of e-Business ManagementOther Journal Article01 June 2010Why Users Participate in Online Social Networks Authors: Mary K Foster; Anthony Francescucci; Bettina C West Authors: Mary K Foster Professor and Chair, Marketing Department, Ted Rogers School of Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada, email: [email protected], tel: (416) 979-5000, ext: 6734 Google Scholar More articles by this author ; Anthony Francescucci Assistant Professor of Marketing, Ted Rogers School of Management, Ryerson University, Toronto, email: [email protected] Google Scholar More articles by this author ; Bettina C West Assistant Professor of Marketing, Ted Rogers School of Management, Ryerson University, email: [email protected] Google Scholar More articles by this author SectionsAboutView PDFExport CitationsAdd to FavouriteAdd to FavouriteCreate a New ListNameCancelCreate ToolsTrack CitationsCreate Clip ShareFacebookTwitterLinkedIn COPY LINK Abstract Almost two-thirds of marketers and agency managers believe that strong customer relationships can be established through the strategic use of Internet technology. To take advantage of this, it is important to understand what motivates and de-motivates users to participate in online social networks (social networking sites - SNS). The extant literature has focused on why users participate in online or virtual communities of practice. This study looks at a number of first-order factors that together drive an overall (second-order) motivation construct for explaining why users participate in SNS in particular. We conclude by discussing the implications for managers and opportunities for future research. Full Text DOI Previous article Next article RelatedDetails View PUBLICATION DETAILSJournal:International Journal of e-Business ManagementISSN:1835-5412Page Range:[3]-19First Page:3Last Page:19Source:International Journal of e-Business Management, Vol. 4, No. 1, June 2010: [3]-19Date of Publication:June 2010Date Last Modified:13 June 2019 16:18Date Last Revised:21 September 2010Volume:4Issue:1SubjectSocial mediaInternet--Social aspectsFacebook (Electronic resource) METRICS Downloaded 5 times Copyright© RMIT Publishing, 2010Download PDFLoading ...