The effects of online advertising
Communications of the ACMPublished 1 March 2007
Scott McCoy, Andrea Everard, Peter Polák, Dennis F. Galletta
Citations238
SJR quartileQ1
SJR score1.15
SNIP3.34
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TL;DR
Consumers' first impressions are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.
Abstract
Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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