Creating synergy with a clicks and mortar approach
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TL;DR
It is important for companies to understand the strategic options for synergy between channels and how it can be profitably leveraged, as companies are working on exploiting synergies between physical infrastructure and virtual channels to provide better service to customers.
Abstract
article Share on Creating synergy with a clicks and mortar approach Authors: Khawaja A. Saeed University of South Carolina University of South CarolinaView Profile , Varun Grover Clemson University Clemson UniversityView Profile , Yujong Hwang University of South Carolina University of South CarolinaView Profile Authors Info & Claims Communications of the ACMVolume 46Issue 12December 2003pp 206–212https://doi.org/10.1145/953460.953501Published:01 December 2003Publication History 25citation2,086DownloadsMetricsTotal Citations25Total Downloads2,086Last 12 Months34Last 6 weeks3 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access