Attitudes and social adaptation : a person-situation interaction approach
Pergamon Press eBooksPublished 1 January 1984
Lynn R. Kahle
Citations115
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Abstract
Introduction. Person-oriented theories of attitude change. Situation-oriented theories of attitude change. An interactive theory of attitude change. Scope of persons: personality and persuasibility. Methodology in attitude research. Scope of situations. Attitudes and behaviors. Scope of interactions. Conclusions. References. Name index.
Keywords
Social Sciences