A conceptual approach to classifying sports fans
Journal of Services MarketingPublished 1 December 1999
Kenneth A. Hunt, Terry Bristol, R. Edward Bashaw
Citations413
SJR quartileQ1
SJR score1.36
SNIP1.15
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Abstract
Develops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and dysfunctional. The need exists to identify the different types of fans due to the inadequacies of past theories to explain the totality of fan behavior. The usefulness of the typology is demonstrated by offering specific segmentation strategies for each classification. Finally, directions for future research are presented.
Keywords
Social SciencesEconomics, Econometrics and Finance
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