Leveraging Big Data and Business Analytics [Guest editors' introduction]

This special issue aims to promote a better understanding of big data to foster wider deployment ofbig data approaches and a new era of business analytics capabilities.

Abstract

Big data projects and programs provide tremendous opportunity for organizations looking to transform their operations, innovate in their markets, and better serve their customers; however, these initiatives must be based on sound approaches and principles and not fads or empty vendor claims. This special issue aims to promote a better understanding of big data to foster wider deployment of big data approaches and a new era of business analytics capabilities.