The McDonaldization of society : an investigation into the changing character of contemporary social life
Medical Entomology and ZoologyPublished 1 January 1996
George Ritzer
Citations672
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Abstract
The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '
Keywords
Social Sciences