Contemporary marketing
Seminars in Veterinary Medicine and Surgery Small AnimalPublished 1 February 1996
Robin Clark
Citations43
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TL;DR
Veterinarians are running out of leverage and must learn how to differentiate their services from these average or standard services.
Abstract
Practice success in the near future will only come to those of us who become formidable marketers. Veterinarians are running out of leverage. Profitable vaccines, ovariohysterectomies, castrations, and declaws have been reduced to a commodity. We must learn how to differentiate our services from these average or standard services.
Keywords
Business, Management and Accounting