Issue Ownership and Presidential Campaigning, 1952–2000
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Abstract
JOHN R. PETROCIK is a professor and chair of the Political Science Department at the University of Missouri-Columbia. He works in the area of elections, public opinion, and political parties. This paper is adapted from a book-length project on issue-ownership in American national politics. WILLIAM L. BENOIT is a professor of communication at the University of Missouri-Columbia. He has written five books on presidential campaigns, including Campaign 2000: A Functional Analysis of Presidential Campaign Discourse. He is currently the editor of the Journal of Communication. GLENN J. HANSEN is a doctoral candidate in the department of communication at the University of Missouri-Columbia. His research focuses on the social influence of mass media.