Making Sense of Men's Magazines

Abstract

This book is an original study which enables us to understand the appeal of men's magazines, the ways in which they are constructed and understood, and many of the complex questions they raise for both men and women. Through interviews with editors and key production staff, an analysis of the content of men's magazines and focus group interviews, this work seeks to make sense of this cultural phenomenon. The authors give particular attention to the gendered and commercial character of men's magazines, and the implications they have for the way we understand capitalism, masculinity and consumption in the modern world.