Public relations—Schools

Abstract

Chapter 1 School Public Relations: A New Agenda Chapter 2 Changes in Society and Schools Chapter 3 Public Opinions and Political Contexts Chapter 4 Legal and Ethical Aspects of Public Relations Chapter 5 Social Dimensions of Public Relations Chapter 6 Public Relations in a Communication Context Chapter 7 Programming in Public Schools Chapter 8 Programming in Private and Nontraditional Public Schools Chapter 9 Building Effective Public Relations Plans Chapter 10 Community Relations Chapter 11 Media Relationships Chapter 12 Collecting and Analyzing Decision-Oriented Data Chapter 13 Developing and Executing a Successful Funding Campaign Chapter 14 Responding to Crisis Chapter 15 Evaluating Public Relations Programs