The Mind of the Retail Buyer
Management DecisionPublished 1 June 1988
Peter M. Banting, David L. Blenkhorn
Citations16
SJR quartileQ1
SJR score1.03
SNIP1.37
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Abstract
There are many products we sell at absolute cost because they are part of the image of our business. We sell Kodak cameras at cost — we will sell between 5,000 and 6,000 of the new disc cameras between now and Christmas. — A drug chain buyer.
Keywords
Business, Management and Accounting