Factors Affecting Cognitive Resistance to Advertising
Journal of Consumer ResearchPublished 1 June 1975
Peter Wright
Citations161
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article Factors Affecting Cognitive Resistance to Advertising Get access Peter Wright Peter Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 1–9, https://doi.org/10.1086/208610 Published: 01 June 1975
Keywords
Social SciencesBusiness, Management and Accounting
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