A Dual-Effects Model of Brand Choice
Lecture notes in economics and mathematical systemsPublished 1 January 1976
J. Morgan Jones
Citations14
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Abstract
SummaryA model which accounts for both purchase event feedback and change due to an external effect. Its two most closely related antecedents are the linear learning model [#7] and the stationary probability diffusion model I#11].
Keywords
Computer ScienceDecision SciencesBusiness, Management and Accounting
Lecture notes in economics and mathematical systemsA Stochastic Response Model with Application to Brand Choice
18 Citations1976David B. Montgomery