Postmodern Consumer Research: The Study of Consumption as Text
Published 1 January 1992
Elizabeth C. Hirschman, Morris B. Holbrook
Citations225
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Abstract
Introduction PART ONE: THE PHILOSOPHIES Empiricism Socioeconomic Constructionism Interpretivism Subjectivism Rationalism PART TWO: METHODS From Philosophy to Methodological Assumptions Empiricism Rationalism Socioeconomic Constructionism Interpretivism Subjectivism PART THREE: EVALUATING RESEARCH Be Gentle With the Text
Keywords
Social Sciences