Factors Influencing the Selection of Pharmaceutical Products
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TL;DR
This study grew out of an earlier investigation, undertaken in 1951, to describe the structure of the medical-pharmaceutical market, and to obtain a detailed picture of how physicians make their decisions about advertised therapeutic products.
Abstract
This study grew out of an earlier investigation, undertaken in 1951, to describe the structure of the medical-pharmaceutical market, and to obtain a detailed picture of how physicians make their decisions about advertised therapeutic products. Although the 1951 study2 answered many questions about the structure of the market, and provided some information about the physicians' attitudes and reactions toward each of the