A comparison of the travel arrangements of international travelers from France, Germany and the UK

Abstract

Travel arrangements are traditionally divided into package and non-package travel. However, further precision in developing marketing programs can be gained by expanding the concept of travel arrangements into three groups: (1) independent travel, (2) escorted tours and (3) non-escorted packages. In this study, a multistage segmentation approach involving the use of geographic, purpose-of-trip and travel arrangement criteria was used to compare international pleasure travelers from France, Germany and the UK. The results provide a comparative profile of international travelers in the three travel arrangement groups from these European countries in terms of their sociodemographics, travel characteristics, holiday activity participation and psychographics.