I’m Lovin’ it
Romanian Journal of English StudiesPublished 1 December 2012Open access
Anca Cehan
Citations6
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Abstract
Abstract The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.
Keywords
PsychologyArts and Humanities
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