Motivating the Client/Employee System as a Service Production Strategy

In service organizations in which the client/customer is directly involved in the production function, improved performance can be secured by viewing the customer as a "partial" employee, which leads to the suggestion that productivity gains can be realized for services by expanding conventional motivation concepts to include the client.

Abstract

Productivity improvement in service organizations is of major concern to managers as one way of countering escalating costs. In service organizations in which the client/customer is directly involved in the production function, improved performance can be secured by viewing the client/customer as a "partial" employee. This proposition in turn leads to the suggestion that productivity gains can be realized for services by expanding conventional motivation concepts to include the client/customer.