Getting to know your customers
Retail and Distribution ManagementPublished 1 April 1989
Penelope Ody
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Abstract
Finding out more about the people who shop your store in order to cater more precisely for their needs is a prime objective for any retailer as we move into the competitive world of the 1990s. SHOPPiN — a new market research tool developed jointly by Pinpoint and Nielsen — along with Nielsen's new Homescan consumer panel aim at doing just that.
Keywords
Business, Management and Accounting