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Communication Length as an Index of Communicator Attitude

Psychological ReportsPublished 1 October 1965
Albert Mehrabian
Citations31
SJR quartileQ2
SJR score0.76
SNIP0.91

TL;DR

It was hypothesized that communications about liked objects are longer than communications about disliked objects and this hypothesis was confirmed for conditions of both minimal and partial topic specification.

Abstract

It was hypothesized that communications about liked objects are longer than communications about disliked objects. Ss wrote letters of recommendation about liked and disliked people under conditions where the topics to be covered in the letter were minimally or partially specified. The hypothesis was confirmed for conditions of both minimal and partial topic specification.

Keywords

Social Sciences