Franchising Hospitality Services
Published 7 June 2007
Citations58
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Abstract
Part one - Franchising organization and debates Introduction (Stephen Taylor) History and development (Christina Fullop) Franchising Research: a failed literature? (Stuart Price) Entrepreneurs or intrapreneurs? (Alison Morrison) Empowered franchisees? (Conrad Lashley) Financial fundamentals (Alison Morrison and Angus McMillan) Part two - Franchising at sub-sector level Catering (Stephen Ball) Hotels (Stephen Taylor) Licensed retail (Guy Lincoln and Conrad Lashley) Travel, trade and transport (Lesley Pender) The case of McDonalds Restaurants Limited (Conrad Lashley)
Keywords
Business, Management and Accounting