The Continuing Significance of Social Class to Marketing
Journal of Consumer ResearchPublished 1 December 1983
Richard P. Coleman
Citations313
SJR quartileQ1
SJR score8.56
SNIP3.32
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Journal Article The Continuing Significance of Social Class to Marketing Get access Richard P. Coleman Richard P. Coleman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 3, December 1983, Pages 265–280, https://doi.org/10.1086/208966 Published: 01 December 1983 Article history Received: 01 August 1982 Revision received: 01 August 1983 Published: 01 December 1983
Keywords
Social SciencesBusiness, Management and Accounting
American Journal of Public HealthSocial Class and Mental Illness: A Community Study
1,845 Citations2007August B. Hollingshead, Fredrick C. Redlich
Journal of Marketing ResearchIssues and Advances in Segmentation Research
801 Citations1978Yoram Wind
The author reviews the current status and recent advances in segmentation research, covering segmentation problem definition, research design considerations, data collection approaches, data analysis procedures, and data interpretation and implementation.
Journal of Marketing ResearchLife Cycle Concept in Marketing Research
373 Citations1966William D. Wells, George Gubar
Journal of MarketingSocial Class and Income as Indicators of Consumer Credit Behavior
109 Citations1970John W. Slocum, H. Lee Mathews
Journal of MarketingSocial Class and Commercial Bank Credit Card Usage
94 Citations1969H. Lee Mathews, John W. Slocum
Journal of MarketingSocioeconomic Product Risk and Patronage Preferences of Retail Shoppers
87 Citations1975V. Kanti Prasad
Journal of Marketing ResearchSocial Class and Life Cycle as Predictors of Shopping Behavior
74 Citations1968Stuart U. Rich, Subhash C. Jain
Journal of Marketing ResearchSocial Class versus Income Revisited: An Empirical Investigation
66 Citations1981Charles M. Schaninger
Social ForcesThe Indiscriminate State of Social Class Measurement
59 Citations1971Marie R. Haug, Marvin B. Sussman
American Sociological ReviewCultural Distances Among Occupational Categories
43 Citations1968Norval D. Glenn, Jon P. Alston
Both skilled manual workers and farmers, considered as aggregates, more closely resemble lower-class than middle-class workers in "summary cultural scores" computed to estimate the cultural differences.
Journal of MarketingSelecting the Superior Segmentation Correlate
41 Citations1974Robert D. Hisrich, Michael Peters
Frequency of use of a product and market context offer new perspectives for selecting the superior segmentation correlate.
Journal of MarketingCorrelates of Buying Behavior: Social Class vs. Income
32 Citations1971James H. Myers, Roger R. Stanton +1 more
Journal of Consumer ResearchSocial Factors in Consumer Choice: Replication and Extension
24 Citations1975Gordon R. Foxall
Journal of MarketingMore on Social Class vs. Income as Correlates of Buying Behavior
21 Citations1973James H. Myers, John F. Mount
Journal of the Academy of Marketing ScienceStratification in consumer behavior research: A re-examination
19 Citations1981Louis V. Dominquez, A. L. Page
Journal of MarketingA Rejoinder to “Social Class or Income?”
17 Citations1972H. Lee Mathews, John W. Slocum
Journal of MarketingRelative Occupational Class Income: A Significant Variable in the Marketing of Automobiles
16 Citations1970William H. Peters
Journal of the Academy of Marketing ScienceA reexamination of the concept of privilege groups
4 Citations1981Paul S. Hugstad
