Media Hegemony: A Failure of Perspective

Abstract

Numerous studies of TV news have been published since Gans's (1972) call for more research on the mass media. A central issue underlying much of this research is control and dominance of the news process. This essay analyzes the logical and empirical adequacy of media hegemony as an explanation of ideological dominance. Analysis of recent research shows that some researchers have uncritically adapted the "dominant ideology thesis" of media hegemony to studies of TV news and have overlooked findings which challenge their claims about (1) the socialization and ideology of journalists, (2) whether news reports perpetuate the status quo, and (3) the nature and extent of international news coverage. Despite the shortcomings of the concept of media hegemony, efforts should continue to develop an empirically sound theoretical perspective for locating the news process in a broader societal context.