Validity of the verbal immediacy scale

Abstract

The development and use of the verbal immediacy scale (Gorham, 1988) are outlined and discussed. Data are presented which bring into question the validity of the measure. It is concluded that the scale may not be a valid operationalization of the immediacy construct as outlined by Mehrabian (1971) and, even if it is, it generates a response set such that the meaning of the responses obtained is unknown. The scale is not recommended for continued use in communication research prior to its reformulation and additional testing for validity.