The Business Ecosystem of Mobility-as-a-Service

A preliminary definition for the MaaS concept is provided, and a holistic approach is proposed where the role of each actor is described in details, which sets the ground for the concept and highlights the areas where research is needed to contribute to the materialisation of the concept.

Abstract

Mobility as a Service (MaaS) is a new mobility model that aims to bridge the gap between public
\nand private transport operators on a city, intercity and national level, and envisages the integration
\nof the currently fragmented tools and services a traveller needs to conduct a trip (planning,
\nbooking, access to real time information, payment and ticketing). As MaaS gains wider
\nacceptance, there are several misperceptions about what this model is. Thus, the purpose of this
\npaper is to provide a preliminary definition for the MaaS concept, and propose the MaaS
\necosystem where the role of each actor is described in details. The MaaS ecosystem is designed
\nafter personal interviews and focus groups with the involved actors. This holistic approach sets the
\nground for the MaaS concept and highlights the areas where research is needed in order to
\ncontribute to the materialisation of the concept.