Determinants of Buyer Response to Physical Distribution Service
Journal of Marketing ResearchPublished 1 August 1969
Ronald P. Willett, P. Ronald Stephenson
Citations38
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Present models for prescribing the configuration of a firm's physical distribution system generally fail to consider order service time as a variable, though there is reason to believe buyers are influenced by service time differentials among suppliers. This article attempts to clarify how retailers discriminate among levels of service time available.
Keywords
EngineeringBusiness, Management and Accounting
Management ScienceA Heuristic Program for Locating Warehouses
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The heuristic approach outlined in this paper appears to offer significant advantages in the solution of this class of problems in that it provides considerable flexibility in the specification (modeling) of the problem to be solved and is economical of computer time.