Morality and the market: consumer pressure for corporate accountability

Abstract

Part One: Ethical Purchase Behaviour and the Social Control of Business 1. Capitalism and Consumer Sovereignty 2. Social Control of Business: Corporate Social Responsibility 3. Social Control of Business: From Responsibility and Philanthropy to Accountability 4. Pressure Groups and Pluralism 5. The Boycott Tactic 6. Pressure Groups in the Marketing System Part Two: The Use and Effects of Consumer Boycotts 7. Consumer Boycotts of Business 8. Consumer Boycott Case Studies 9. Effectiveness in the Use of Boycotts and Management Responses 10. Conclusions.