On ‘dominant logic’, relatedness and the link between diversity and performance
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TL;DR
By examining dominant logic in relation to the functions and systems of corporate management, it is possible to operationalize the concept of dominant logic and identify the key components of relatedness at the strategic level.
Abstract
Abstract The importance of Prahalad and Bettis's concept of dominant logic is in emphasizing business relatedness at the strategic rather than the operational level. By examining dominant logic in relation to the functions and systems of corporate management, it is possible to operationalize the concept of dominant logic and identify the key components of relatedness at the strategic level.