Forward from a Critique of Hofstede’s Model of National Culture

Abstract

McSweeney’s critique (2002) rejects Hofstede’s model and finds national culture implausible as a systematically causal factor of behaviour. His critique is examined for its useful warnings to those who follow Hofstede’s research and for its logical consistency. A paradigmatic perspective identifies where McSweeney argues against Hofstede’s logic and where he rejects Hofstede’s paradigm and premises. This indicates that both the functionalist and other paradigms are needed for future research into national culture and for understanding social behaviour in different national cultures.