A critical analysis of NCPAC's strategies in key 1980 races: A third party negative campaign

Abstract

This study analyzes the campaign strategies of NCPAC in key 1980 races. The distinguishing elements of the campaign were the third party, negative attacks, the use of extensive in‐kind contributions, and the reliance upon the classic “incumbent response” by the opposition. Important to the third party attack was the heavy reliance on repetition to create negative attitudes.