E‐business e‐commerce evolution: perspective and strategy

The author sees e‐business as “imperative” for business success and warns that, although no single strategic model fits all companies, a strategy must be developed to avoid reducing returns on investment.

Abstract

Cites survey evidence that many firms undertaking e‐commerce projects do not appraise or evaluate them in traditional ways and discusses how businesses can deal with the many perspectives involved. Illustrates the “four faces of e‐business”, lists its benefits and considers seven legal/regulatory issues which require review in this context. Identifies three critical success factors for e‐business, shows some international growth forecasts and compares three financing models for e‐services. Briefly describes how some companies deal with security on the internet, sees e‐business as “imperative” for business success and warns that, although no single strategic model fits all companies, a strategy must be developed to avoid reducing returns on investment.