A Comparative “Made In” Product Image Survey among Japanese Businessmen
Journal of MarketingPublished 1 July 1977
Akira Nagashima
Citations365
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
How are United States products now perceived by the Japanese compared to eight years ago? (Also German, English, and French products)
Keywords
Business, Management and Accounting