How to Evaluate a Firm
California Management ReviewPublished 1 October 1962
Robert Buchele
Citations20
SJR quartileQ1
SJR score2.42
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Abstract
Proper evaluation of a firm under study as an investment or as a management problem requires that four vital areas be investigated. It is now necessary to examine product lines, research, development, and operating departments, financial management, and quality of top management. The day is rapidly passing when simple financial analyses will suffice.
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