Demand for Fast Food Across Metropolitan Areas
Journal of Restaurant & Foodservice MarketingPublished 1 January 1998
James K. Binkley, James W. Bales
Citations11
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Abstract
Abstract City data is used to estimate the demand for fast food. Demographic and income differences across cities are found to be less important than market characteristics like population density and outlets per person. Prices are important determinants of fast food demand as well.
Keywords
MedicineAgricultural and Biological SciencesEconomics, Econometrics and Finance
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