Retail market structure change: implications for retailers and consumers

Abstract

A major trend in US retailing is the increasingly diverse array of retail formats available to consumers. Owing to the emergence of new retail formats, competition between retailers of all types is heightening. Uses data from two consumer studies, to illustrate the pervasiveness and complexity of consumer cross‐shopping patterns across various retail channels. Addresses the implications of this retail trend in terms of channel competition and competitiveness in the US market.