SNS Information Credibility, Medical Tourism Website Credibility and Destination Image
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TL;DR
A new model for enhancing medical tourism destination image is proposed by integrating the credibility of supplier- based official websites and buyer-based private SNS, which influence medical tourism destinations credibility and image.
Abstract
The purpose of this paper is to propose a new model for enhancing medical tourism destination image by integrating the credibility of supplier- based official websites and buyer-based private SNS, which influence medical tourism destination credibility and image. Medical tourism websites provide supplier-based information storage but SNS information about Korean medical tourism contains buyer-based information. These two channels play important factors in positioning Korea as medical tourism destination.