Consumers and Services
Published 1 April 1994
Mark Gabbott, Gillian Hogg
Citations142
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ObjectiveStudy objective
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PopulationPopulation studied
Sample sizeSample sizes
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TL;DR
A comparison of the consumption of services by consumers and services in the context of the tourism and travel industry and the financial services industry concludes that the consumer is more interested in services than the product.
Abstract
THE SERVICE CONSUMER. Consumers and Services. Pre--Consumption of Services. Consuming Services. Evaluating Services. THE SERVICE CONSUMER IN CONTEXT. The Tourism and Travel Consumer. The Professional Services Consumer. The Financial Services Consumer. The Healthcare Consumer. The Charity Consumer. CONCLUSION. Conclusion. Index.
Keywords
Business, Management and Accounting