Marketing contraceptives by mail.
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TL;DR
Ads with specific product offerings, apparently directed to males and including offers of birth control literature, drew the most inquiries and about 207 of the inquiries resulted in orders.
Abstract
7 ads (3" x 2") for information on nonprescription mail-order contraceptives were run in 51 college newspapters. Ads with specific product offerings, apparently directed to males and including offers of birth control literature, drew the most inquiries. Inquiries were also higher from ads placed in papers with larger circulations, and in rural areas. There were no discernible objections from the audience, and no difficulties were encountered in placing copy. About 207 of the inquiries resulted in orders.