Key quality attributes according to the tourist product

Abstract

Tourism industry is facing fundamental changes in the profile of tourists and increased competition,due to the emergence of new tourist destinations. One of the main strategies to improve thecompetitive position is to increase the quality of the destination’s resources according to the tourists’expectations. Therefore, the purpose of this study is to identify the destination elements thatexercise a greater influence on the tourist’s global quality perception, based on the three touristtypologies: sun-sea-sand tourism, rural tourism and cultural tourism. Multiple item indicators fromprevious studies were employed to measure the quality of destinations. This paper uses LogisticRegression Analysis to establish a model of indicators of global quality of the destination in order tosuggest recommendations to manage companies that operate in the different tourist destinationswhen planning their activities that focus on better quality.