Using Paired Comparisons to Assess Maslow's Hierarchy of Needs
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Abstract
Based on Maslow's motivational theory, a self-report inventory utilizing a modified paired-comparison format was developed to assess need potencies within individuals. This method permits both multiple comparisons of items from each need level with each other and an assessment of the intensity levels of each item. 59 individuals participated in the study. The construct validity of the inventory was evaluated by examining the consistency of items designed to measure the same need. Correlations ranged between .52 and .65. The mean potencies of each need level were determined; an analysis of variance showed differences to be significant in the predicted direction.