Polarizing effects of social comparison

Abstract

Does exposure to others' judgments merely elicit conformity to what is observed? Two experiments are reported in which people who were merely exposed to others' responses tended not to conform to the average observed response but to exceed it in the socially preferred direction. These experiments complement social psychology's historic emphasis on conformity by suggesting that not only do people avoid being markedly deviant from others; they also act to differentiate themselves from others toward the extreme that reflects the group ideal.