The power of social media analytics
Communications of the ACMPublished 27 May 2014
Weiguo Fan, Michael D. Gordon
Citations616
SJR quartileQ1
SJR score1.15
SNIP3.34
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TL;DR
How to use, and influence, consumer social communications to improve business performance, reputation, and profit.
Abstract
How to use, and influence, consumer social communications to improve business performance, reputation, and profit.
Keywords
Social SciencesDecision SciencesComputer Science
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