Social interaction and continuance intention in online auctions: A social capital perspective
Decision Support SystemsPublished 5 May 2009
Jyun‐Cheng Wang, Ming-Jiin Chiang
Citations128
SJR quartileQ1
SJR score2.37
SNIP2.59
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TL;DR
The analytical results demonstrate that the influence of user interaction on continuance intention in online auctions is mediated by the creation of various dimensions of social capital at the community level.
Abstract
This study explores how interaction within an online auction community affects online auction actor intention to continue trading with others. Adopting a social perspective drawing on social capital theory and IS literature, this study investigates how interactions among actors contribute to the creation and advancement of social capital. The analytical results demonstrate that the influence of user interaction on continuance intention in online auctions is mediated by the creation of various dimensions of social capital at the community level. Finally, the implications of the study findings are discussed.
Keywords
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