Personal beliefs and cultural stereotypes about racial characteristics.

Abstract

Social stereotypes may be expressed as personal beliefs about the characteristics of a group or as beliefs about the predominant cultural view of a group. In a study with a full intergroup design. Black and White participants rated Black and White racial groups. Results supported 3 sets of predictions derived from a projection model of stereotyping. First, participants' personal beliefs predicted their ratings of cultural stereotypes even when the group averages of personal beliefs and cultural stereotypes were statistically controlled. Second, interrater agreement in stereotype ratings was substantial for both rating tasks. Third, members of both groups underestimated how favorably their own group was rated by members of their respective out-group. Implications of the findings for the mental organizations of stereotypes, their measurement, and their consequences for social behavior are discussed.