Identifying Relevant Psychographic Segments: How Specifying Product Functions Can Help
Journal of Consumer ResearchPublished 1 December 1976
Marvin E. Goldberg
Citations10
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Two psychographic instruments were developed and validated. Moderate correlations between these measures and preferences for meaningfully grouped sets of products provided a degree of parsimony in explaining patterns of consumer preference. Further, there was some evidence that, appropriately selected, psychographic measures might be able to predict actual choice behavior for clearly differentiated consumer segments.
Keywords
PsychologyBusiness, Management and Accounting