The Wireless Web: How to Develop and Execute A Winning Wireless Strategy

The Wireless Web reveals in clear, non-technical language how you can develop and execute wireless strategies that complement your existing business efforts, strengthen relationships with your best customers, and capitalize on the many possibilities in today's wireless technology revolution.

Abstract

From Publisher: Develop and execute winning wireless strategies for your company Offering prospect of instantaneous,cable-free Internet connectivity and an array of Web services to cell phones,handheld computers,and other mobile devices,wireless technology is already changing way business is done,on and off Web. If you*re a non-technical executive or manager who needs to get up to speed as quickly as possible on this big thing in world of eCommerce,you need Bryan Bergeron's The Wireless Web. Writing from a business perspective,Bergeron fills you in on key concepts and important technologies involved. You get a detailed look at domestic wireless market as well as European and Asian markets. Most importantly,he provides you with a complete blueprint for capitalizing on new wave of eCommerce. A companion Web site gives you updates and links to other sites offering latest information on state of wireless eCommerce Practical,Profitable Techniques to Secure a Stronghold in Wireless Revolution Wireless Web services are changing way businesses and consumers interact with Internet,with marketplace,and with each other. The Wireless Web reveals in clear,non-technical language how you can develop and execute wireless strategies that complement your existing business efforts,strengthen relationships with your best customers­­and capitalize on many possibilities in today's wireless technology revolution. Praise for The Wireless Web Bryan Bergeron's book The Wireless Web provides a thorough and well-researched overview of complex technological landscape surrounding mobileInternet. The book also provides advice on how an enterprise should embrace these emerging technologies to competitive advantage. ­­Steven Peck Worldwide Program Manager,Mobile Financial Services Hewlett Packard Mr Bergeron compellingly captures essence of tremendous opportunities which result from 'untethering' of Web through wireless technologies,and then goes on to provide solid how-to advice to executive seeking to build business around those opportunities. I recommend it highly. ­­Richard Bravman Senior Vice President GM Wireless Systems,Symbol The Wireless Web is a valuable guide for those participating in race for 'Wireless Wallet. ' This book will help executives understand core technical and economic constructs behind this vision. ­­Jim Balsillie Chairman and Co-CEO Research In Motion The Wireless Web is a practical,solution-oriented book,with just enough technology to allow an intelligent decision maker to make an informed choice. It provides an overview of most relevant technologies in enough depth for reader to understand business implications of technology. ­­From Preface The marriage of Web and wireless communications technology impacts virtually every business on globe. The Wireless Web reveals how it impacts your business,and explains in clear,easy-to-understand terms what you can do­­starting today­­to help your business gain access to growing pool of wireless Web customers. Written for non-technical executives and managers,The Wireless Web details how to take advantage of wireless Web possibilities in a clear,straightforward manner,explaining key concepts and technologies involved. For ease of use and reference,this introduction to the next big thing in world of eCommerce is divided into three sections: Part I ­ Ether Business­­Provides an overview of wireless industry from a non-technological,business perspective,exploring moneymaking potential for wireless commerce Part II ­ Wireless Wonders­­Provides a basic overview of technologies relevant to Web and wireless communications,allowing ebusiness executives to communicate with IT peers and vendors Part III ­ Convergence­­Explores convergence and synergy of wireless technologies and Web­­particularly eBusiness opportunities­­from technologic,economic,political,legal,and social perspectives For both business and personal applications,wireless technology­­already firmly entrenched in Europe and Asia­­is just now making its mark in United States. The Wireless Web explains how wireless technologies will change our entire business environment,and how companies of every type,in every arena and industry,can begin now to build necessary foundations to take advantage of this exciting new competitive tool.